Recently, I attended a concert I normally wouldn't have. I received free tickets as a small part of my compensation for designing a brochure promoting the classical music series of which this event was a part, and the people who hired me were very kind and quite passionate. Plus, I am a life-long music lover, and... Continue Reading →
They say things come in threes. This time, three talented, funny, sweet guys I cared about—all in their early 40s, all musicians—are gone within three months. I manage a number of social media accounts for my job, so when I check Facebook, I’m genuinely not wasting time at work, usually. But as many know, company... Continue Reading →
On my 43rd birthday, I woke up and looked in the mirror at my year-older self. I had a new giant, bright red pimple, worthy of a pizza-devouring teenager, the kind even cover-up can’t truly mask. When I went downstairs to fix my lunch, the big, fat avocado I had hoped to eat, one that... Continue Reading →
Today, while reading my Shelf Awareness e-newsletter, a publishing industry mailer, I was reminded of a literary promotional concept that is wildly intriguing to me, and which I somehow didn't discover until very recently: the book trailer. I'm a marketing person by day, and I'm now in a position where I have to conceptualize and direct videos, which is a totally new... Continue Reading →
Anne Pinkerton 